Time flies, and eggs don’t. It’s 20 years since my very first picture book, Egg Drop, crashed into the world.
So in this post I’m going to have a look at what I did and didn’t know then, and what I do (and still don’t) know now. Through a twenty-year telescope.
20 years ago….
I’d been working as a primary school teacher, but had harboured an ambition for a long time to make a picture book, only made stronger by all the picture books I loved reading with the children in my class. So I’d done an MA in Sequential Illustration at Brighton (supply-teaching part time to make ends meet). And then, amazingly luckily, I met an editor, Ian Craig, at Jonathan Cape, who sportingly decided to publish a story I’d made called Egg Drop.
20 years ago….
I didn’t even know how many pages a picture book has, or how they ‘work’.
Ian explained it: you have usually 32 pages to work with. In a hardback EITHER pages 01 and 32 will be stuck down into the cover OR you can also have extra endpapers, which give you pages 01 and 32 to use for your story too (well, probably title page and copyright.) Endpapers tend to be in a colour you choose from the pantone book, and you can make this into a design in that colour if you wish. If you want full-colour endpapers, they’ll need to be part of your 32 printed pages, so that means going with pages 01 and 32 stuck down (inside the cover), and endpapers on pages 02&03, and 30&31, which is what we did with Egg Drop. Of course, that means you’ve used up 4 pages on endpapers you could have used for your story. Plus you've stuck down pages 01 and 32, so 6 pages gone already. But if your story is pretty minimal, maybe that’s a good thing….
With Egg Drop, I happened to have a story that was SO MINIMAL we actually had to expand it to get it to fill up the book. (This has never ever happened again since.)
The first version of Egg Drop, made to sell at the London Artists' Book Fair |
Ian my editor taught me: to be kind to my reader, to start in a place of familiarity, especially if you’re planning to guide them somewhere really weird.
This version of Egg Drop started off, a bit confusingly, in an attic. |
So rather than starting my story in a strange attic space full of the Egg’s mementoes, Ian said – start on the farm, start with your chicken who is telling the story, so your reader feels on familiar territory, and then they’ll trust you to lead them into a world where eggs jump off towers.
20 years ago….
The bravery of ignorance is a wonderful thing.
Like the Egg, I didn’t know much, and I wasn’t comparing my book to all the other picture books out there, so I blissfully threw things together without worrying too much about it.
I made the artwork on paper and it all got sent off to be scanned. I had no idea what the scanner was like, I imagined something like combination of a fusion reactor and an MRI machine.
Nowadays I tend to make layers for my pictures and put these together in photoshop like a sort of a collage, which gets sent as digital artwork to my publishers. I very rarely make an image as one complete piece. This is good but also sad. The good is: you can keep moving things around and swapping them about and I often have several goes at characters for pictures and choose the one I like best. The sad is: you tend not to end up with an image that can be exhibited (or sold!!).
Making multiple mice for The Book of Not Entirely Useful Advice |
One page from Egg Drop caused all the trouble.
The ‘Putting the egg back together again’ picture featured string, sewing, tomato soup, bubblegum. It was a bit too chunky going through the Drum Scanner Machine and there were too many shadows on the scan. Someone cleaned them off digitally I think – but a little too thoroughly in places.
20 years ago….
I didn’t think designing the cover was my job. Or designing the cover typography. I didn’t realise how important a cover is, that it’s the first chance your book has to introduce itself.
Egg Drop covers: hardback on the left, paperback on the right. |
Ian suggested having a flying chicken on the cover, so I made a chicken and some landscape, but I left it to the designer to put it all together and choose a font for the title. For the paperback, we changed the cover to something that felt a bit more in tune with the artwork inside, and was also more collagy.
I was discovering the fun you can have with snippets of newspaper reports.
For the paperback we used more of this for blurb and quotes on the back.
20 years ago….
I was happy with very slapdash pictorial practices. Like coffee cup stains on my artwork (that a designer kindly suggested cleaning up digitally.). And really badly painted endpapers – I’d NEVER do them like that now, and I’d at least use masking fluid.
Egg Drop endpapers front and back. I painted round all the eggs. Nowadays I'd make it so I could paint the sky in one big wash, so the eggs are floating in space. Or make it in a flatter, more graphic way, that nods to printed endpapers from the past (Endpaper Fans: have you seen Garry's post about endpapers?) |
I also had a habit of putting a layer of acrylic varnish on my paintings. I liked them looking all saturated and shiny, also once varnished you couldn’t do anything more to them. I’d never do that now – it muddies up the watercolour textures, and shiny things are tricky to scan.
I made this book on the dining table in a 2 bedroom flat in north Oxford, living with my partner Tony and also Chris who rented the other bedroom and never complained about my mess. (And also our cats Bonzo and Bonzetta).
I also managed to fit in watching lots of daytime TV shows and long walks across Port Meadow. And I was doing part-time primary school teaching.
20 years ago…
A paperback Egg Drop cost I think £5.99.
Nowadays, the equivalent paperback costs about£6.99.
In 20 years children’s book prices haven’t changed very much at all (but what about paper & production costs?)
If we look at a shopping basket of supermarket food - the cost of that food is actually cheaper nowadays in real terms than it was 20 years ago.
The average UK salary in 2002 was about £20K. In 2020 it was a little over £30K.
But if we have a look at house prices, UK house prices have doubled and sometimes trebled in the last 20 years.
20 years ago…
I didn’t really realise how lucky I was to meet probably the only editor who would decide to publish this bonkers book, with its disastrous ending.
I think sometimes some of what our books are about is hidden from us. My partner Tony’s very best friend Dave killed himself in summer 2000. I wonder now if the tragedy of the egg throwing itself to its doom, and Dave’s tragedy, are linked.
So I offer a final salute to courageous publishing. To editors who take a tremendous risk and decide to publish something strange, dark or unusual. One of the reviews of Egg Drop that most stayed with me was a quote from Lyn Gardner in The Guardian:
“By the end of the book you have a warm feeling towards a publishing industry that allows a book such as this to appear.”
Do you like books about eggs? Here are a half dozen more egg books.
Duck struggles with a mysterious egg and Humpty struggles with eggsistence in The Odd Egg by Emily Gravett and After the Fall by Dan Santat |
Two good eggs eggsperiencing difficulties: The Good Egg by Jory John and Pete Oswald, and Little Lumpty by Miko Imai |
Have you got a favourite egg book I’ve missed? – please let me know about it here or on Twitter.
Coming at the end of April 2022: The Greatest Show on Earth!
Mini's latest published book-involvement is The Book of Not Entirely Useful Advice, with AF Harrold. Her BlogSite is at Sketching Weakly.
Three cheers for courageous publishing, and for your wonderful books, Mini!
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