Monday, 1 August 2022

Spark Magic with the Creative Habit • By Natascha Biebow

Do you think of yourself as a creative person? Maybe you think you were a bit more creative when you were a child . . . why?


Is creativity innate?


Professor George Land devised a creativity test for NASA to help select innovative engineers and scientists. In a 1968 longitudinal study, he decided to test it on other people. He found that 5 year olds scored 98% on the creativity test, while 15 year olds scored 12%, and adults just 2%.


Land concluded that “non-creative behavior is learned.” (Source: George Land and Beth Jarman, Breaking Point and Beyond. San Francisco: HarperBusiness, 1993)


So, what happens as we get older?


Jean Piaget (1896–1980) Swiss psychologist known
for his work on child development

From the age of 12 and up, children enter what psychologist Jean Piaget termed the Formal Operational Stage of development. They become logical thinkers, able to make more rational decisions and understand abstract ideas. Young adults can see multiple solutions to problems and consider the world through a more scientific lens.


The problem with this kind of thinking for creative outcomes is it also leads to self-criticism – mistakes and less than perfect creations are often rejected.


Teens and Adults are often more self-critical and ask fewer questions about the world.
Creativity has been shown to decrease as people get older.

Adolescents also develop a leaning towards value judgment and adapting to social constraints – teens and adults are keen to stick with what they know works. Thus they favour more predictable ways of doing things, which might be more consistently successful, but are often less creative.


The traditional education system, designed during the Industrial Revolution over 200 years ago in order to turn out good workers who followed directions, reinforces this kind of thinking also.


The traditional school classroom values gaining knowledge
and following rules rather than creativity.


Ironically, however, creativity in all age groups is more important than ever now.


According to American psychologist Robert J. Sternberg, dean of the school of arts and sciences at Tufts University, “The world is changing at a far greater pace than it ever has before, and people need constantly to cope with new and unusual kinds of tasks and situations. Learning in this era must be life-long, and people constantly need to be thinking in new ways. The problems we confront, whether in our families, communities, or nations, are novel and difficult, and we need to think creatively and divergently to solve these problems. The technologies, social customs, and tools available to us in our lives are replaced almost as quickly as they are introduced. We need to think creatively to thrive, and, at times, even to survive.”


And we need people like children’s book writers and illustrators to be creative with stories that will inspire, support and uplift young readers.


Books are key to firing up young readers' imaginations,
developing empathy, and fostering language and (visual) literacy.

But people who are in creative professions, such as us, might also be driven by constraints such as the need to make a living. 


Perhaps we feel we must make things that we know the market needs or that we think people will want to buy, as opposed to what we might make if we were given the freedom to just create from a more child-like place of ‘making something we love’.

However, any editor or agent when asked what they would like to take on for publication will inevitably recommend that people ‘write what they know’. This is because the true spark of creativity will shine through.


It creates MAGIC with readers . . .


. . . because it has been created from a place of passion and freedom; it is authentic. It connects with readers intimately. Sometimes, it also the most commercial also!


Arguably, if your raison d’etre is being an author or illustrator for a living, it can be useful to develop personal systems to stay creative, even as we age:




Sternberg also advises: “Creative people routinely approach problems in novel ways. Creative people habitually:


·      look for ways to see problems that other people don’t look for

·      take risks that other people are afraid to take

·      have the courage to defy the crowd and to stand up for their own beliefs

·      believe in their own ability to be creative

·      seek to overcome obstacles and challenges to their views that other people give in to

·      and are willing to work hard to achieve creative solutions.”


In other words, creativity is a habit that we should practise. And, as with everything, practise leads to perfection.




Finding random patterns and making connections often
sparks creative ideas, like the pieces in a kaleidescope.

Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration at Harvard Business School, suggests that:

Creativity is a lot like looking at the world through a kaleidoscope. You look at a set of elements, the same ones everyone else sees, but then reassemble those floating bits and pieces into an enticing new possibility.

According to Kanter, powered by your imagination, Kaleidoscope thinking can be encouraged by:

·      Regularly making trips to new places to cultivate new and different experiences, out of the normal routine

·      Engaging with critics and challengers – those who old a different world view, beliefs or make different assumptions

·      Looking at what’s new and changing

·      Reading widely

·      Going to conferences or learning things that are new and unfamiliar

·      Exchanging ideas with others

- BE CREATIVE IN OTHER AREAS (Other than Children’s Writing & Illustrating):


If you do things that are creative and also unrelated to your writing and illustration and these might spark something. For instance:


-       Invent something to solve someone else’s problem

-       Sew something

-       Make a puppet

-       Fingerpaint – make a mess!

-       Create a new recipe

-       Make a collage

-       Make a video diary of your pet, favourite object or family member

-       doodle

-       Build with Lego

-       Melt some crayons with a hairdryer

Melt some old crayons with a hairdryer and see what you can create!

-       Change up your daily routine – eat dessert first! Go a different route round the supermarket



When you MOVE: when you go for a walk, shower, do some gardening or similar, you free up your mind.
Studies show that this leads to creative problem solving, 



When we allow for creative play like children, it creates opportunities for trying out new ideas, new ways of thinking and problem solving. We can allow ourselves to discover freely, without the censure of the voice that demands validation, financial compensation or approval.

We are just playing and saying ‘hey, look what I made!’ – for FUN.


Young children are not concerned about the end product and enjoy 'making' for fun.
It's the process that is creative and fun.

Importantly, we have to give ourselves permission to be creative:


Visionary educator Maria Montessori said, Imagination does not become great until human beings, given the courage and the strength, use it to create.”


Play is an important part of rearranging the kaleidescope bits to see new possibilities.


Allow and accept MISTAKES! 


In Beautiful Oops!, Barney Saltzberg explores the
amazing creative outcomes that can come as a result of a 'mistake'.

From Beautiful Oops! by Barney Saltzberg




Did you know that a bestselling Green Eggs and Ham was written as the result of a bet? When Random House founder Bennett Cerf bet one of his authors, Theo Geisel, that he couldn’t write an entertaining children’s book with just 50 different words, Dr. Seuss won that wager with Green Eggs and Ham, which has sold over 200 million copies.

Bestselling title Green Eggs and Ham by Dr. Seuss
was the result of a bet.

These limits stretch our problem-solving abilities and typically produce surprising results. That’s because your mind is forced into doing more divergent thinking.


        Albert Einstein said:

"Creativity is seeing what others see and thinking what no one else ever thought."


So, we have to TRUST that we can innovate – having this TRUST expands creativity.


Creativity, after all, BEGETS creativity!


Sculpture image of girl "Meisje met vogel, gedenkteken voor Maria Montessori" in Amsterdam by artist Gerarda Rueter

Natascha Biebow, MBE, Author, Editor and Mentor

Natascha is the author of the award-winning The Crayon Man: The True Story of the Invention of Crayola Crayons, illustrated by Steven Salerno, winner of the Irma Black Award for Excellence in Children's Books, and selected as a best STEM Book 2020. Editor of numerous prize-winning books, she runs Blue Elephant Storyshaping, an editing, coaching and mentoring service aimed at empowering writers and illustrators to fine-tune their work pre-submission, and is the Editorial Director for Five Quills. Find out about her new picture book webinar courses! She is Co-Regional Advisor (Co-Chair) of SCBWI British Isles. Find her at


Monday, 25 July 2022

An Interview with John Condon - Lynne Garner

I can't remember how this happened but these things do and I no longer ask why. I recently virtually met picture book writer John Condon. Now, I'm always interested in how other writers work. So, I started asking questions and this was the result of my unintended interview.

Me: Inspiration - how and when does inspiration strike you? 

John:  Gosh! Inspiration can, and has, struck at any and every moment you can imagine. I’ve come up with ideas watching TV, reading news articles, scrolling through various social media feeds, listening to music, and whilst having conversations. I’ve also come up with ideas whilst drifting off to sleep, waking up from sleep, and even DURING sleep. I’ve gotten quite good at spotting an idea, so even whilst sleeping, my unconscious mind will switch on once an idea reveals itself and I’ll wake up!

So, my top tip for all new writers is to keep a notebook and pencil, or a (charged) phone on their person, or close to hand, at ALL times. So you never lose that initial idea.

Me: How do you know when an idea will make a good picture book?

John:  It’s tricky to know which ideas will make the best picture books, but it’s usually the simplest and clearest ones. I often generate ideas that my editors tell me should be chapter books. I’m still reluctant to write one of those, so I’ve often squished a chapter book idea into a picture book format, only for it to be rejected. Understandably!

Me: I sketch out ideas on paper. How do you plan your books?

John: I’ve developed my process over the years, and I think I’ve gotten it to a place where it works for me now. In the past I’d get an idea, rush to the end (in my head) and then straight away start writing a draft, with my only intention being to get from the A to the Z that I’d already generated. Often this approach would result in a protracted journey with a frustrating conclusion. Now, I don’t rush to first draft. Instead, I generate ideas and add to them over time. I let them gestate and ruminate and slowly build them in the form of an outline. 


Once I have a page or so of information (I write in MS Word) I revaluate the idea. If it feels simple but exciting, familiar but surprising, I start to split the outline into spreads. I’ll be doing this with a few ideas at the same time. Never falling in love with any of them until one demands my attention. If all my eggs aren’t in one basket, I’ll be less inclined to make the mistake of wanting it to work and committing to it too early. If the outline breaks down across spreads seamlessly, the imagery invades my daydreams and the characters start to come alive and talk to me, that’s when I pause everything else and commit to this idea.


At that point, the process becomes a collaborative one. I ask my wonderful crit group for their thoughts, because they’re all talented storytellers, and they’ll beat it into even better shape. I’ll then carry on developing it at pace... unless they’ve told me it’s another chapter book idea.


Me: I've been asked to make a variety of changes to my picture books. What types of changes have you been asked to make?


John: For my book The Wondrous Dinosaurium, the publisher had concerns about the title and they asked me to come up with alternatives. I thought I’d nailed it with one of them (and it was used as a placeholder for a while) but we ultimately went back to the original one. Looking back, I wish we’d gone with the simpler title as people often stumble over or misremember the chosen one. 


The Wonderous Dinosaurium

For my latest book The Best Bear Tracker the publisher had the story for a year. I then received a call saying the ending wasn't working. They were very good about it and agreed for me to have a go at some alternatives. I provided them with around five or six. Thankfully they loved one of them and that’s the one you see in the published version. The previous ending was soooo different. I much prefer this one though.

The Best Bear Tracker


Me: I've worked on stories for months even years. What’s the longest you’ve worked on a story?

The Pirates are Coming
John: I sold the ideas for The Pirates Are Coming, during the Christmas of 2015 but it didn't get published until Feb 2020. I had moments of self-doubt along the way, and bombarded my poor editor with lots of versions, including one or two with an astonishing amount of alliteration. Thankfully she rejected those. She is a wonderful and patient editor and really helped me hone the story.

Me: Are you working on ideas now?

I’m always working on new ideas. As they say, ‘watch this space.’

Me: Thanks John for sharing your journey. And I've made note to get myself a crit group. 

Monday, 18 July 2022

Merchaps, by Pippa Goodhart

Over twenty years ago, back in the last millennium, I wrote a story for the Blue Banana series of illustrated early reader books. It was about a boy called Toby who finds a mermaid stranded in a rockpool. He takes her home and tries to make her happy. But, although she enjoys playing with Toby and his sisters, the mermaid remains 'happy sad' because she also misses her home. So Toby takes her back to the sea, and they each go back to their own family and home. Happy Sad was beautifully illustrated by Stephen Lambert. I have one of the original pictures in the main room in my house.

Over many school visits with young children over many years, Happy Sad proved to be one of those books that quietened children, hushing as they listened more and more intently. And, at the end of a reading, they’d be eager to discuss whether or not they would take the mermaid back to the sea, and whether she might come back to visit Toby, or Toby swim down to visit her family. And how do they feel when they go and stay at another house with different people? Are they, perhaps, 'happy sad' when doing sleepovers? Lots of talk!

There had been discussion with the publishing people querying whether or not I should change my boy, Toby, for a girl. At the time it was an oddity to have a story about a boy and a mermaid, rather than a girl. That's why I wanted to stick with it. But not once in all those years since publication has any child ever said that they thought the story should have been about a girl. And, at last, the grown-ups seem to be catching up! 

Here is award-winning joyful, gorgeous Julian And The Mermaid, written and illustrated by Jessica Love, about a boy who wants to be a mermaid. 


We have the mermen wittily illustrated by David Roberts for Eleanor Cullen’s A Match For A Mermaid.


And a beautiful love story between a merman and a fisherman in Ian Eagleton and James Mayhew’s Nen And The Lonely Fisherman.


And I’m delighted to say that Happy Sad is also back in bookshops and libraries, slightly updated and given gloriously watery new illustrations by Augusta Kirkwood. 


If only we could all grow a strong scaly tail, be able to breath in water, and dive deep deep into the sea to cool off just now! 

Monday, 11 July 2022

A story with a gentle voice by Yijing Li

This week, we invite debut picture book author-illustrator to talk to us about how the books she read as a child have influenced her and the type of stories she wants to tell.

Over to you, Yijing

Monday, 4 July 2022

The Story We Can’t Tell Our Children - with Mini Grey

In which Mini listens to too much radio and thinks about apocalypses

Talking on the radio recently, Neil Gaiman recounts how his daughter Holly, at 4 years old, delighted in scary stories. She would come home, climb on his lap and dictate hair-raisingly creepy tales to him -  which ended up being the inspiration behind his book Coraline. “That was what she loved,” said Neil of the terrifying stories. Neil remembers going to a bookshop in Uckfield and saying “What have you got in the way of good horror for four year olds?” and discovering that this thing didn’t exist yet. He says “I think it’s a wonderful think to be in control of our fear. We like scary stories for the same reason that we like going on rides at funfairs…the fictional fear is the joy of being in control… You can always put the book down.”

It’s not just children who delight in scary stories – grown ups do too.

Maybe that’s a reason people have always imagined they’re living in the End Times, that they are the last people at the end of the world.  The story of Apocalypse is an old one, one of the oldest stories humans tell. An Assyrian clay tablet dating to around 2800 B.C. bears the inscription: “Our Earth is degenerate in these later days; there are signs that the world is speedily coming to an end; bribery and corruption are common; children no longer obey their parents; every man wants to write a book and the end of the world is evidently approaching.” The Apocalyse Story might be perennially popular, perhaps, because the predicament is OUT of our control, and is going to be visited upon everybody by some unkind superpower. In olden times it was usually a cataclysmic intervention of God that was going to happen, but by the time I was a child it was going to be nuclear war that ended everything; see Raymond Briggs’s When the Wind Blows.

And now the End Times is our Ongoing Planetary Climate Emergency.

In his Radio 4 series ‘Tipping Points’ , Justin Rowlatt addresses the people of 2122, 100 years on: What will their lives be like? What will they think of us? What would we like to say to them? What stories will they tell about us and what we were up to 100 years ago? “Tomorrow’s generations will have a lot to say about what we do now and the choices we make.”

And in a story you can imagine future Earthlings; it could be very useful to us now to imagine what future Earthlings will say about us..

The Arctic and the Amazon rainforest – are critical planetary regulators that drive the weather and climate of our planet. And they’re both teetering on tipping points, both about to slide (or maybe already sliding) into a new state – which will be, possibly: a warming ice-free Arctic in summer; and, possibly, eventually, savannah where most rainforest used to be. And this will mean: a stalled meandering Polar Jet Stream (the air current that usually circles the Arctic) bringing extreme blocked weather events – heat or flooding; and loss of the most biodiverse region on earth and all that breathing out of clouds and rivers in the sky that the rainforest does. A warm Arctic means loss of the temperature differences between poles and equator on land and sea which will disrupt ocean circulation. And all these changes will be too fast for wild animals in earth and sea to adapt.  Our present  CO2 levels are around 420 ppm. To find a planet like this you have to go back in your time machine to 3 million years ago: then, Earth’s climate was 3 degrees warmer, and even warmer at the poles, with no Greenland ice sheet and much higher sea levels: this is the equilibrium the Earth will aim for with our present CO2 levels.

If a palaeontologist in the far future – let’s say in 65 million years time, the distance we are from the dinosaurs – was to look at what happened between 10,000 years ago and now in the fossil record, they’d probably conclude, if they didn’t know better, that there’d been a mass extinction event. One moment, (10, 000 years ago) 96% of mammals on earth are all sorts of diverse wild fauna, and then, suddenly, they nearly disappear (becoming 4% of all mammals today) and the rest - 96% of mammals - are suddenly humans and their domesticated animals. Palaeontologists of the future would think a mass extinction had already taken place – something had happened to make all that wildlife disappear, and a  ‘disaster taxa’ of animals that can live anywhere and aren’t fussy (humans and their animals) had spread everywhere, a bit like how lystrosauruses colonized the planet after the super-disastrous end-Permian mass extinction .

And future Earthlings are already with us: what do our children  think about what Earth’s grown-ups are doing now to tackle climate change, and the double threats of global warming and biodiversity loss?

Although he’s been on Friday for Future marches, I didn’t think my 15 year old son Herbie would want to talk about the Climate Emergency – it could be a bleak outlook ahead for young people. But when I ask him, his answer is surprising.

Herbie says: “A mammal species usually lasts a few million years. So we could say the human species could be destined to last a million years at the bare minimum. Which means, if we don’t make ourselves extinct – (which it is very unlikely for us to do, even if we make the Earth very difficult to live on) – we’re not at the end, we’re at the very start of the whole human race. We’ve got 800 000 years at least ahead of us.”

There could be a shift in perspective of where we are in the story – maybe we’re at the beginning rather than the end. Which makes what we do now even more important. 

One thing I learned from researching and making my latest book, The Greatest Show on Earth, is this:

It’s amazing and terrifying to know that, in Earth’s history, complex animal life has occasionally been REALLY close to being snuffed out (the worst ever was 252 million years ago). The Earth has sometimes been a TERRIBLE place to live in the past (possibly even trying to get rid of life, you could suspect…): there have been huge volcanic lava outpourings, there have been tremendous freezes, there have been times when the ocean became anoxic and hostile to life. About 20 thousand years ago a cold world that swung erratically in and out of ice-ages started to thaw and turn into the gentle friendly stable climate of the Holocene where us modern humans have made our homes, and that benevolent climate – not too warm or too cold – is what we – and everyone else on the planet – is used to. And it’s been a lucky time: no big asteroid strikes, no massive lava outpourings.

But now we realise that just one animal, us, is controlling the whole planet…but it’s not in our control. And if certain tipping points get triggered, it will roll into a new climate mode, and there will be nothing we can do to push it back to something like the dear old friendly Holocene.

We are living in a critical moment for our planet.

  And also in making the Greatest Show I discovered – we are only half way through the life of our Earth and Sun – there’s a whopping 500 million years left for animal life of all sorts – for “endless forms most beautiful and most wonderful” to evolve . The Tape Measure of Time which is unrolled in my book by Anton, Anatole and Annette the Ant Time Team, is at a scale of one centimetre to a million years. When you think that all of Homo Sapiens’s business is contained in the last three millimetres of the last one centimetre on the Tape Measure of Time, and we feel that even those few hundred thousand years is a long long time, imagine the vast time distances that stretch before us. All the Holocene is contained in the last tenth of a millimetre of the Tape Measure of Time; just rolling out another centimetre takes us a million years into the future – and there’s a possible 5 or 6 metres of time still to come.

Looking into the future is so difficult: even looking forward 50 years is hard. 



Can we go through the Crystal Ball: what COULD the future be? Can we get in an imaginary time machine and travel to a thousand years in the future?.

The secret special fantastic superpower of humans is our crazy overactive imaginations. And those imaginations feed on the power of story: story lets us share collective imaginary ideas like nations, money, gods, the past and the future.

With stories and empathy we can imagine the far future, and what that

might be like.

Can we imagine Earth is 1000 years time? 10,000 years time? 100, 000 years time? What could a planet where humans and the rest of nature live in balance be like? How much space would each need?

Then we can start working out what we have to do to get there.

 So here it is:

The Story We Can’t Tell Our Children.


Here’s how the story starts:

But this story has a sad ending: the wild animals disappear, and Earth ends up a bit inhospitable. Actually I can't tell you this story. It's just too sad. 

So I'll tell you a story that was once in my book, Space Dog, about a furry planet.

Imagining our possible futures is useful. It can help us work out what’s important. Imagining what future people will say about us who are on Earth now is useful. Having an imagined conversation across time with future beings could be useful, to galvanise ourselves into making changes now.

So back to the APOCALYPSE: The original word in Greek — apokalypsis — means an unveiling, a revelation. An apocalypse helps us see something that was hidden before.

Maybe our story can have a different ending.

So here it is: The Story We Might Wish our Children will tell:

And this story has many possible happy endings. Here's just one.

And then the people of Earth decided they wanted to make sacrifices right now so they could give their planet a good future: they asked their governments to put a price on carbon dioxide and methane so it was expensive to pollute Earth’s atmosphere with them. They stopped eating meat – except for special treats – so they could give back half of Earth’s land surface to nature, and everything they planned and made from then on, was planned to give more habitat to wildlife. And it took a long time, and it wasn't easy, but people and planet eventually at long last were in balance. And endless forms most wondrous continued to evolve.

And how on Earth do we get to the happy ending?

Well, all you story-makers,  that’s another story….


Some links:

The Climate Tipping Points by Justin Rowlatt (Radio 4 broadcasts)

If Sketching Weakly Ruled The World  A post from 2020 about climate action

CCLUK - working towards a price on carbon with dividend to all citizens



Mini’s latest book is The Greatest Show on Earth, published by Puffin.