Showing posts with label Dave Gray. Show all posts
Showing posts with label Dave Gray. Show all posts

Monday, 11 May 2020

Don't Be Afraid to DOODLE: Fresh Inspiration for Marketing & Craft • by Natascha Biebow



To gain a fresh look at my craft, I’ve been experimenting with something that might seem counter-intuitive to writers – DOODLING.


Young children are instinctively visually literate long before they can read. It’s only later, when they are a bit older, that children and then adults begin to doubt their ability to draw and convey messaging through pictures. What if, I asked myself, I were to return to the DOODLE in an attempt to take a FRESH LOOK at things?



Rather than getting bogged down with the w-o-r-d-s, WHAT IF I released myself from the strictly written form, picked up a crayon and DOODLED alongside my words?

The Doodle Revolution by Sunni Brown
In an interview for PRINT magazine, author Sunni Brown says that by creating a doodle, "we are learning to not only sift through grains of content to find the meaningful pieces but we are also bringing those pieces to life by letting them live in multiple forms: a word, an image, color, a font, a shape".

So, as a children's book author, how could I practically apply the DOODLE, I wondered? 



DOODLING is a way to free you up to think outside the box – or even to throw away the box completely – so that you can come up with a solution to that plot problem, dream up that the missing ending, or even to come up with a whole new book idea. It can also be a way to get you unstuck and drum up new ideas for the strategy of being a working author.



I decided to have a go.



One of the most challenging aspects about creating picture books is digging deep for a unique story that will hook in and grab young readers, then making it pacey and concise.  Starting with Debbie Ohi’s helpful picture book page plan, I doodled the trajectory of a picture book plot:



Next, one could try this out on an actual picture book mentor text and eventually on your own work in progress. 
I tried it out on Lizzie Finlay's wonderful new book The (Ferocious) Chocolate Wolf:




From The (Ferocious) Chocolate Wolf by Lizzie Finlay

It’s incredibly helpful to be able to SEE your picture book (and its possible flaws) if you can doodle map it out like this.

Then I decided to see if I could doodle some ideas for marketing, post publication, one year on: 






After I got to this point, I realized I needed to keep going and think about how I could re-frame my MESSAGE in a new way. So I decided to try to DOODLE brainstorm about two topics and themes related to my book, THE CRAYON MAN: DRAWING and NATURE.






I realized that there are many jobs that involve DRAWING. Could some of these PEOPLE be book-buyers interested in my book's message? Or could I use this idea to create new content? I decided to brainstorm on a new page:


If I keep going, I hope to be able to relate these ideas back to my marketing plan and create new CONTENT to engage and CONNECT with new people, who might be interested in drawing and nature.


I’ve really enjoyed flexing my creative muscles by DOODLING with coloured crayons. It's taken me to cool new and unexpected places. 

Doodling is a really cool TOOL. How can you start? Allow yourself some TIME and SPACE, a notebook or some sheets of paper, some pens, pencils and crayons. Then, choose a starting point and start. Really LISTEN . . . and HAVE FUN! Your drawings and icons don't have to be artistic. Your DOODLES can be just for you! 



I was inspired to learn about doodling from experts such as Sunni Brown and Dave Gray

_______________________________________________________________________

Natascha Biebow, MBE, Author, Editor and Mentor
 
Natascha is the author of the award-winning The Crayon Man: The True Story of the Invention of Crayola Crayons, illustrated by Steven Salerno, selected as a best STEM Book, editor of numerous prize-winning children’s books, and Co-Regional Advisor (Co-Chair) of SCBWI British Isles. She is currently writing more non-fiction picture books and a series of young fiction. She runs Blue Elephant Storyshaping, an editing, coaching and mentoring service aimed at empowering writers and illustrators to fine-tune their work pre-submission. She is also Editorial Director for Five Quills. Find her at www.nataschabiebow.com

Monday, 30 October 2017

Is it worth making a picture book trailer for your picture book? Why some books might benefit more from them than others (plus a little bit about the how) by Juliet Clare Bell.


I’ve been thinking about picture book trailers a lot recently. And it’s been fun looking at different ones. I love picture books and I love short videos that show you about things (I’m the one who always gets to the cinema early so I can watch all the adverts and all the trailers). So picture book trailers? Sounds perfect. And I love the idea of having trailers for my books, but as my children might say:

What is the actual point of a picture book trailer…?

I was very fortunate to be awarded an Arts Council National Lottery Grant for the creation of Dave Gray’s and my latest picture book, Benny’s Hat. As part of the application, we requested funding to make a trailer for the book. Here’s the trailer:





But why make a trailer?

Making a trailer is really interesting, it’s fun, and it’s exciting to have something that you can show people about your book. But for something that will take time, resources and very often, money, there have got to be really sound reasons to do it. Here were ours:

[1] We wanted people for whom the book is relevant and who might otherwise not know about the book to find out that it exists;

[2] We wanted it to be really clear from the trailer -to people for whom the book is relevant- if this is a book that they (or others they know) would benefit from reading;

[3] We wanted to let people know how to get hold of the book if they wanted it

From looking at lots of picture book trailers, the trailers that work best for me –in making me want to get hold of the book- are the ones where the books themselves have clear themes, issues or concepts, and where these are clearly shown in the trailer. They’re the ones –should I stumble across them- that I might want to use in an educational context, for example, rather than ones that I would love for their story or even their artwork. They are the books that I wouldn’t necessarily go and get hold of unless I liked the way the theme, issue or concept was executed. And a good trailer will make that clear.

Here are a few that I think work really well in making me want to get hold of a copy of the book. There are big differences between the trailers in how simple/complicated, cheap/expensive, quick to make/time-consuming:


After The Fall by Dan Santat

I love pretty much everything about this trailer –I’d never heard of the book until I saw the trailer but I’ll be buying the book as a direct result of having stumbled across it. It’s simple, with no animation at all –using only the pictures from the book (it appears); a simple tune that everyone knows (Humpty Dumpty) and is done really well; some quotes from reviews, and a very clearly spelt out message: Life begins when you get back up. I love the illustrations which help, but–given that I have older children now- I wouldn’t buy the book without there being a theme that I can use in my work with schools.  


Beautiful Oops by Barney Saltzberg

This has been viewed more than 142,000 times, and again, it’s extremely well done as it shows exactly what the book is about and the message is clearly stated: “Hooray for mistakes!” Again, there’s nothing tricky –no animation, just a video of someone interacting with the book, with a song playing. The song has been created from the book’s text and it’s actually not a song that appeals to me at all (and the book isn’t intended to be a song) and yet I think it’s a great trailer –because I can see exactly what the book’s about.

Here’s Michael Hall’s Perfect Square:




This trailer is more complex than the others with some animation and various tricks for what is a very clean, simple book with sparse text and simple pictures. And yet it works really well, with another clear cut message: “… a celebration of imperfection”.

The next one works –for me, at least- because the author/illustrator, Mo Willems, is (or takes on very convincingly) a zany character that matches the fun of the book. It’s been viewed over 62,000 times –which doesn’t necessarily make it effective at encouraging people to read the book, but I suspect that it is…


Mo Willems' The Thank You Book


And here is an added bonus: Thank you Jonathan Emmett for introducing me to this fantastic trailer in the comments, below. Here is How This Book Was Made (or How This 'How This Book Was Made' Was Made. Or something). Brilliant.




How This Book Was Made by Mac Barnett and Adam Rex

And here’s a very different trailer for One Plastic Bag by Miranda Paul and Elizabeth Zunon. This is extremely simple, probably using free software and it looks very homemade. No one’s going to watch it for the sake of the video, but again, it’s very clear what the book is about, and it makes me want to read the book, straightaway:


“Let her story inspire you”

There’s a really clear reason for having each of these videos.

But I wonder whether there’s a point in trailers for all picture books?

When I looked up Julia Donaldson trailers on YouTube, I came across this one for What The Ladybird Heard Next (illustrated by Lydia Monks)



Given how many books she sells, the number of views for the trailer seem very small (just shy of 16000 views). My guess is that when you’re as big a name as Julia Donaldson and your books are guaranteed plenty of space in bookshops and are always in the Amazon best-selling lists, a trailer isn’t going to make much impact on whether people choose to go out and get hold of a copy of your book. And people may not be looking to 'try before they buy' as they're already confident about their choice.

But for us, we knew that we wouldn’t get space in bookshops without going in and arranging it in person as we’ve published the book ourselves –albeit with the financial backing of the Arts Council. And we wouldn’t have a major publisher backing us and promoting us –although we have bereavement charities who are championing the book. And we did have a very clear theme of the book –bereavement in general, and sibling bereavement in particular.

If we could make a short video that we could target effectively at the people who might benefit from reading the book, then it would be worthwhile.

Who is the trailer for?

We had to think properly about who we were really aiming the trailer at –and I learned a lot from the process of making the trailer (with Dave Gray and Steve Holdsworth). I had written the script for the trailer, keeping it at around 100 words long (as suggested by the film-makers), and the first part (voiced over by a young girl, speaking as Friz) was kept as I had written it. But when Steve (who put the trailer together) got me to read the second part out loud, he pointed out that it didn’t seem to be aimed clearly at a specific audience. So we had to work out who was this trailer really for? Obviously it would be nice if lots of people within the general public liked the book and chose to read a book about bereavement, possibly increasing their empathy with bereaved families. But they aren’t the target audience. So we thought about the target audience: bereaved families and organisations where bereaved families might seek help –so bereavement organisations, hospitals, schools, counselling practices, children’s hospices, etc. And then we thought about who the trailer would be more useful for, which was the bereaved families. We can target bereavement groups through articles in relevant journals and publications and organisations, but we felt that we wanted something aimed at families who may not be accessing official help with their grief but who may be looking for relevant materials on the internet. So the final part of the voiceover spoke directly to families (and we hope that it will not discourage practitioners and the general public).

Candy Gourlay has written two extremely useful blogposts on How to Make A Book Trailer (part 1 and part 2), and she gives lots of useful tips on what to include (part 1) and how (part 2). As picture book writers, we have a massive advantage for our trailers over those who are making trailers for novels in that the visuals are already there for us. In our case, it was simpler again because the book uses the first person throughout so we could use parts of the actual text for the voiceover and just make sure to use a young enough girl for the voiceover (my middle daughter, Esther, who loves acting).

So is it worth making a trailer for your next picture book?

You could ask yourself some questions (which I’ll be asking myself for all of my books in the future):

Is your picture book one
that may not be widely distributed in physical bookshops/supermarkets?
that has a clear theme or concept that people who are looking for books or resources might try and look up online?

And if the answer is yes, then it might be extremely valuable to have a trailer. Remember that for picture books, the people who would need to see the trailer and be interested enough to want to go out and get hold of it –on behalf of the child reader- are likely to be the parents (in stark contrast to book trailers for older children/teens/young adults).

If your book is going to be in lots of bookshops and supermarkets and you have big backing from a publisher, then you might choose to spend your time promoting the book in different ways –unless, of course, you love making trailers that are a work of art in themselves, like Sam Zuppardi’s The Nowhere Box:



or you know you’d have lots of fun making a free one:


7 Ate 9 by Tara Lazar and Ross MacDonald   

I love that Tara Lazar has made free trailers using the movie trailer part of iMovies for one of her recent books, where you simply choose a trailer template, drop in a few of your own pictures, choose some simple effects and add in some captions.

For any book that comes out in the future, I will make a trailer (having learned lots about it from this current one, and having now done a wonderful course on making your own videos which I’m looking forward to putting into practise soon: www.myovdo.com) –if there is a clear theme or concept and it’s something that people might find from googling that theme or concept. If it’s a straightforward fictional picture book that is likely to be found mostly by friends and family and fellow writers, because it’s not so clearly an issue book (as my last few have been) then I might try an iMovie one –just for fun.

It might be hard to evaluate whether a trailer has done enough of a good job to have warranted the time, resources and money spent on it. I think in our case, because it’s not on general release in bookshops and because it may at some point end up being found if people type in ‘children’s books about bereavement’, and because it was written absolutely to be found by people who might need it and we were funded for that on the understanding that it would reach as many people for whom it might be beneficial as possible, then I think it’s definitely been very much worthwhile.

Have you ever made a trailer for one of your picture books, and if so, has it been worth it? And could you share any picture book trailers that you think are particularly good? Please leave a comment in the comments section, below.

My latest picture book, Benny's Hat (illustrated by Dave Gray) is out now and available from www.pomelopip.com, Amazon, www.edwardstrust.co.uk and selected bookshops.








Sunday, 11 October 2015

An exciting picture book commission: Writing a picture book to raise money for Birmingham Children's Hospital by Juliet Clare Bell


                                       The front cover of our book, illustrated by Dave Gray


If you’re going to work with children on a picture book project, one thing you can be confident about is that it’s not going to end up how you imagine it.

No preconceptions? Or so I thought…

I was overjoyed (and slightly nervous) when I was commissioned to write a picture book for Birmingham Children’s Hospital. The brief was great: I would go and work in the hospital school with some children, engaging them in writing and reading for pleasure (I love author visits and working with children), find out about their experiences  -of being in hospital, and of their medical conditions (I am always fascinated talking to other people about their lives), and then write a picture book that reflected the lives of children in hospital (I love writing stories, and it was for an excellent cause). 

I thought I had no preconceptions about the book I would write; that I was starting with a properly blank sheet. I had deliberately tried not to come up with ideas for the story before I joined the children in the hospital school (hence feeling slightly nervous: I had no idea what I’d write but I knew that the as yet totally theoretical book would actually be out for Christmas). But I fully expected to be chatting away to the children about their experiences and challenges and getting lots of ideas for the story…

…only that didn’t happen. In the weeks that I was at the school, there were both siblings and patients. Siblings sometimes stay at the hospital when a brother or sister is very unwell and I soon discovered that neither the siblings nor the patients were interested in talking about why they were there. 
Which was completely fair enough. 
This was their reality, and their reality was really tough. They were more interested in doing things that took them away from what was going on in their lives rather than describing it to someone.

I was quite thrown by this, initially. However open-minded I'd been about the direction the project might take me in, I'd kind of banked on being able to ask children in the hospital what's your experience of being here? how does it feel? How would I be able to write the most genuine story I could write, set in hospital, without asking the children about their experience of it?

I decided to lighten up and what I soon found was that we could have a lot of fun together, playing around with words and sounds and with lists of the children's likes and dislikes. The original plans for my sessions went out of the window and I allowed myself to be led by what the children wanted to do. We didn’t ever talk about illness. We were silly. I wore elf slippers and told them lots of embarrassing stories about when I was younger. We read silly books with silly words, in particular Dr Seuss’s  Fox in Socks

                                                  

                                                           (c) Dr. Seuss 

with the epic Tweetle Beetle Battle. If you haven’t read it, do.


                                                    Silly -and brilliant. (c) Dr. Seuss


                    Sillier -and more brilliant still. When I was younger, my dad would quote
                    from this battle whenever the mood took him -which was quite often...                                                                                                     (c) Dr. Seuss


The children came back to the Tweetle Beetle Battle lots –they wanted to take it in turns to read lines, and copy out some of the sillier words. With a bit of encouragement, they started to make up their own silly phrases. One day, one of the boys turned to me and said: “We’re going to make a book, like you do. Now.” It wasn’t a question. It was a statement. I started telling him how long it actually takes to make a picture book from start to finish and that I was going to be writing a book based on the hospital and children in hospital and that it would be out around about Christmas (which was actually a really, really quick turnaround for a book from conception to publication). He wasn’t interested in thinking that far ahead, where life might be very different from now. “No,” he said. “We’ll do one now.”

And so we did. It was a diversion from the actual book project I was meant to be working on, but the children (and I –it was so much fun) loved working on it and less than two weeks’ later, we had our own books of The Hungry Skinny Hairy Lion.


Our book project made by the school children, a light-hearted, strange story, full of silly words and phrases that were fun to say out loud (using lulu.com, which is brilliant for projects with children).


More from the book project we made in the hospital school.


And another one.


Themes for the main hospital book

The Hungry Skinny Hairy Lion was never going to be anything like the book I’d write for the hospital, but I learned some really interesting things by doing it (and had loads of fun along the way). The children were interested in good things that might happen in the immediate future; brave characters in stories, and very clearly, distraction. The more wildly I asked them to imagine (using strange props from my magic bag), the more engaged they became.

It wasn’t appropriate to use the same kind of silliness and absurdity for the commissioned book, but I learned a lot from making it. So instead of trying to find out more about the conditions of the children who I would be talking to throughout the hospital wards, I focused on finding out what individual children were interested in. I joined children on the wards playing with their superhero collection cards; I talked with children about Eddie Stobart vehicles and chatted with a toy dog that talked (very quietly, through his lovely child owner); we discussed the films and TV programmes and pop music children liked and didn’t like. In short, I had a really enjoyable and often funny time, talking with children about really normal everyday likes and dislikes. Very few children (in the short time I had to visit them) chose to talk about their disability or condition and how it affected them. 

Some really interesting things emerged from our conversations that were extremely helpful for me in getting a feel for the story I would write, most notably, the importance of:

·         Going outside. Some children were indoors for long periods at a time because of their conditions. Lots of children talked about wanting to go in the garden and how they loved being outside. 

                                                             Illustrations by Dave Gray

·         Distraction. The medical condition of the children was their reality and a fact of life. I didn’t spend time with children who were usually well and who had broken a limb or got a temporary sickness, who may have been happy to talk about something that's so different from their normal everyday life. All the children I spent time with had chronic conditions. So distraction from the sometimes tricky normality was what many of them were interested in. There were lots of conversations which highlighted the children’s great imaginations, and it felt appropriate that fantasy as distraction would become an important element of the book.

·         Family. Family was clearly extremely important to the children I spent time with. But this often included the idea of a wider family including other adults in the hospital (medical and non-medical staff, and the parents of other children in the hospital, most notably on the renal and dialysis ward, where the families had often grown up together on the ward) as well as fellow patients.

 And so I made some decisions about the book:

The story would not be about sickness or disability at all. Although the book would be set in hospital, there would be no mention of anything medical at any point in the book. The beauty of picture books is that you can have things happening in the pictures that are never mentioned in the text, which felt similar to my experience with the children and young people at the hospital, with children talking animatedly about the latest Fast and Furious film whilst ignoring being attached to life-saving machines. Being unwell and needing treatment was the least interesting thing going on around them.

However, the main characters in our story would clearly be unwell and have disabilities. We deliberately went for a front cover that celebrates Maggie, the main character, and her determination, proudly showing her walking frame incorporated into her fantastical imagining.

Fantasy would play an important part.
After working with children in the hospital, I met with children from some local schools who are used to spending time in hospital but are currently outpatients. These children, who had chronic conditions but were able to lead lives in mainstream schools and mostly out of hospital, were happy to talk about their conditions and also how they distracted themselves when they were sick and/or in hospital. One child told me how he’d distracted himself when he was younger and needed to spend more time in hospital. When he had to put on a mask at night which he didn’t like, he pretended that he was getting ready to go into space. His story stayed with me and became the inspiration behind Maggie.

Trying to get out into the garden would be an important part of the story.
This reflected what a number of the children I spoke with loved to do when they were able to.

                                                           
                                                           Illustrations by Dave Gray

Family (in the widest sense) and friendship would be central to the story.



And so I set about writing the book. And revising. And revising. And revising. Again. 
And as an extra perk of the project, I’ve worked closely with the illustrator, Dave Gray, throughout. As other picture book writers will know, writer and illustrator normally have little or no contact during the making of a picture book (kept at arm’s length by the editor and art director) and so it’s been a fascinating process seeing the book come to life picture by picture with Dave's beautiful illustrations. 


                                                               Illustrations by Dave Gray



And it’s been much more collaborative than normal, where I’ve altered text when I've seen what Dave has done with various illustrations, and we've both suggested changes to each other's work. It’s felt very different from a normal author-illustrator relationship, compounded by the very much shorter than normal timescale for the book.

It’s been an amazing and challenging project.
I’ve met and worked with amazing children, parents and staff over the past six months and my life has been enriched by the experience. And I’ve loved the challenge: to create a book that children will relate to and enjoy, regardless of whether or not they have personal experience of sickness, disability or being in hospital; to make the reader appreciate that what might seem small goals to some children are really big goals to others; to portray children with disability and sickness who are rarely represented in children’s books, in a positive and wholly un-patronising way; and create something that will raise money for Birmingham Children’s Hospital Magnolia House Appeal.


We’ll find out soon whether we’ve managed that, but it’s been a real privilege to be part of it.


For writers and illustrators out there, what have been your most interesting commissions? 
And I’d love to hear from anyone about picture books they like that have characters with disabilities. Please share your favourite books with us in the comments section below.

The Unstoppable Maggie McGee by Juliet Clare Bell and Dave Gray will be out on November 11th, 2015. Unusually, because The Wesleyan (Birmingham Children’s Hospital’s biggest sponsor) have absorbed all the costs of creating and printing the book, every penny of the £6 it costs to buy the book goes to the hospital’s Magnolia House Appeal.

www.julietclarebell.com