People are watching. Look busy.

by Michelle Robinson

I met up with two writer friends before Christmas for our No Office Christmas Party. Of course we talked shop, and all three of us admitted to not being entirely comfortable with the 'online author platform' thing.

Which of our books should we promote? When should we do it? How often? And how can we do it without looking like wazzocks? But - and I'm a little ashamed to admit it - our main gripe was with having to see what everyone else in the industry is up to. We each confessed to having abandoned the internet entirely at times in order to avoid a confidence battering. Don't know what I mean? Allow me to set the scene...

You're having a Bad Writing Day. 

Nothing's flowing so instead of wasting an entire day you decide to attend to your online admin - best show your publishers that you're doing something to buffer all their hard work. Maybe you'll tweet a link to pre-order your next title or share some event photos on Facebook, just a little something to stoke the fire. While you're at it you'll see how everyone else is doing. This is research. This is proactive. This is a good use of time...

...This is not what you needed to see right now.

Everyone and their uncle's cousin’s next door neighbour’s dog walker is busy signing a new book deal, erecting a writing den in the grounds of their manor house, throwing a launch party attended by the literati, selling film rights to Hollywood or collecting the Nobel Prize for Pre-School Literature. Your Bad Writing Day has turned into a Complete Confidence Clobberer (let's call it and anyone who adds to it a CCC) - and it's all thanks to your 'essential' flippin' platform.

*Sulky face* 

How come everyone else is in sequins when you're sitting at home wearing odd socks? Are you the only published author who still gets rejected? When will your editor send you flowers just to tell you that you're marvellous? How come no minor celebrities are tweeting selfies with your book? And why, when you're so good at creating a healthy mix of self promotional tweets and silly cat pictures, do you not have three hundred thousand followers? Hang on a minute.

This is the internet. 
Everything is edited. 

As book creators we should know this better than anybody, and yet sometimes we all fall for a bit of smoke and mirrors. 

You want to know how those CCCs whose book you’ve never even heard of have umpteen followers? They bought them. Ever wonder how every other author has a 'bestseller' under their belt? They don't. They call their book ‘bestselling’ because it's the one that sells the best - ten copies out of the box in the garage as opposed to five from the boot of the car.

On the internet, we can make any impression we want. 

We can appear carefree and successful when we’re close to admitting defeat and applying for a job at ASDA. By cropping a photo we can let people assume hoards of people came to our event when in fact only two did, and they were immediate family. We can make it look like we're busy promoting our titles left, right and centre when we're actually busy dreaming up the next one - a far more important job, in truth. But we shouldn't turn our backs on the internet just because we're having a bad day. The internet is our friend. 

And our internet friends are our friends.

Yes, we're notoriously sensitive souls and it's true that working in isolation can knock our confidence. But in spite of my occasional gripes I find maintaining an online presence overwhelmingly positive. It connects me with the wider children's book community and creates an Almost Office. I genuinely enjoy seeing my friends and colleagues succeed. It's exciting. I know how hard it is to do well at this game, I want to high five other authors way more often than I want to give them Chinese burns.

Seeing others succeed appeals to my competitive side. If someone else is doing well, I want to be doing better. Still, I'm happy to admit that I'm not so keen on the CCCs: those who self promote like its going out of fashion, who have only one drum to bang and don't know when to stop banging it. So here's my trick: I don't follow them. They won't mind. For every follower they lose they'll buy another two thousand.

Nobody has a Big Bookish Success Day every day of the week. 

In the picture book world we’re extremely lucky if we have a truly great news day once a quarter or even once a year. Anybody that looks to be doing much better is either a CCC, is extremely skilled at stringing out their successes or else they’re Julia Donaldson (who, by the way, has almost no online presence and doesn't seem to be doing too badly for it, either). 

What do you think? Do you find CCCs intimidating - or are you one of them?! Do you have enough faith in your own work to never let it bother you? Do you manage to work in blinkers and shrug it all off? Has Julia Donaldson got the right idea, or does she just have far more support from marketing departments than the rest of us? And what tricks do you use to bolster online self promotion? For what it's worth, here are a few of my tricks for looking busy online:-

• If all your good news comes at once, store some up to release on days when nothing is happening.
• Stagger reports of events and school visits to cover a greater period of time.
• If you want to go internet-free for a time while still maintaining an online presence, write draft posts in advance and set auto-publication dates for the future (particularly helpful with known events such as publication dates, World Book Day, National Libraries Day, etc.).
• Amplify your message by jumping on relevant trending hashtags (if it's #WorldPenguinDay and you have a book about penguins, shout about it using the hashtag).

And finally, 

• Congratulate your online friends on their successes because one day soon it'll be you who has genuinely great news to share
• 
  

Michelle Robinson has a new book out on January 7th 2016 and she is more than happy to shout about it all over the internet. 'Odd Socks' is illustrated by Rebecca Ashdown and published by Andersen Press.

For more about Michelle: http://michellerobinson.co.uk/ 

Online writing communities for picture book writers: inspirational or distracting? A look at some gems including PiBoIdMo, 12 x 12 in '12 and online critique groups that really work. By Juliet Clare Bell

Me with one of my books that was brought to life by an online writing community. No really.

The romantic notion of the lone wolf writer, hidden away in some shed (or tucked up under a warm duvet in bed), scribbling away without distraction, may be true for some of us some of the time, but for many of us, the reality is that we’re usually sat at a computer (and often with lots of other things going on around us).

(Unfortunately, the 'other things' as I write tonight include a small child and a sick bowl.)

Are we writing our stories with the internet switched off? How often do we switch between our manuscript and email or FaceBook (just for five minutes. If I were at work, I’d talk to someone every so often, wouldn’t I?)

Well, there are loads of things to distract us online. But just in case you’re not quite distracted enough, I thought I’d share some more with you. Only these ones are so valuable to me as a picture book writer that I’m sharing them not so we can all be distracted together and share the guilt, but because if you haven’t already discovered these online writing communities and you also write picture books, then you might find them helpful too…

I love November. I really do. And a growing number of children’s picture book writers –published and working-towards-being-published- are also finding the cold, dark and wet month of November inspirational. But why…?

(or HoItNoAg -Hooray, it’s November again! –but don’t remember this acronym. I just made it up)

I appear to be a fan of groups with acronyms that no one is quite sure how to pronounce. The Society of Children’s Book Writers and Illustrators is an amazing organisation with almost as many ways of pronouncing the acronym as members (ok, well perhaps not –there are well over 20000 members worldwide, but it’s called, Scooby or Scwibby or Scibwee with such confidence by various members, that I can’t side with any of them and spend twice as long pronouncing it ESS-CEE-BEE-DOUBLEYOU-EYE). PiBoIdMo is Picture Book Ideas Month. I’ve always pronounced it Pie-Bow-Id-Moe. It turns out others call it something else. But actually, who cares? It’s an online thing and although you may end up writing it loads online, you’ll probably rarely say the word out loud to anyone other than yourself.

This is not another NaNoWriMo where you’re expected to write a novel in a month (and there are many opinions on the merits or otherwise of NaNoWriMo). Picture Book Ideas Month works very differently. It simply encourages every person who signs up to it to attempt to come up with thirty ideas for picture books in thirty days during November. It sounds simple, right? And something you don’t need an online community for –any writer can set himself or herself that task alone, do it and have plenty of ideas to pick and choose from for the coming year… Except PiBoIdMo is so much more than that –because of the online community that it has become. I asked creator, Tara Lazar (author of The Monstore) about it.

Incredibly, she managed to get back to me in spite of being caught up and powerless in Hurricaine Sandy:

I had no idea PiBoIdMo would grow this popular--we have almost 700 participants this year. When it began in 2009, I thought I'd maybe get 10 people to try it with me. The enthusiasm that writers have for the event has blown me away. Plus I keep hearing about success stories--PiBoIdMo ideas that have gone on to win contests, grants and publishing contracts. I'm truly amazed by the creativity of our community and grateful to the guest bloggers and participants for their contributions to picture books.

If you write or illustrate picture books, I would highly recommend checking it out (and looking back over previous years’ posts, too). We’re six days into it and I’ve already got seventeen picture book ideas. Well, ideas may be a grand way of describing them, but they're seeds, and I'll keep reading through them and adding bits as the weeks go on. Not all of them will end up as picture book manuscripts. If I find five or six ideas to work on out of forty or so I've come up with by the end of November, then I’ll be very happy.

Of my 2011 ideas, a couple, which I worked into stories, are under consideration with a publisher; a couple I can safely say I’m unlikely to pursue (Day 8 and Day 27 spring to mind…). And about fifteen of them I still like and am waiting for the right time for them to develop into something more than an idea. It could take weeks, or it could take years. But they’re there and waiting for me.
Penny Morrison, one of the commenters on today’s PiBoIdMo post, said something similar:

…writing picture books seems to be about waiting. A bit of planting and watering, but mostly waiting.

PiBoIdMo has guest blog posts every day throughout the month, from authors, illustrators, editors and agents. Some are great for generating ideas; some inspire; some provide that all-important introduction to an editor or agent (and there are giveaway critiques with some of the editors and agents for those who are signed up).
I love the posts where I'm encouraged to generate ideas in certain ways, which in previous posts has included going through photos...

Any ideas, anyone?

Or children's drawings (try looking at them first and then ask the child what it's actually about. It can be illuminating)...

Anyone like to guess what this story is about? (OK -first, the doorbell rings -DING DONG- then the boy answers the door. He sees that it's a witch (who looks very cute and smiley in the picture but it's obviously an act) and thinks about his toaster. Then he thinks 'I can put the witch in the toaster!' and all is ok once more...)

Now this one looks more straightforward...

But perhaps it's not...

PiBoIdMo participants include those with lots of books under their belts and those writers who are just starting out.

Corey Rosen Schwartz, author of The Three Ninja Pigs, wrote up her idea number 28 and it was bought by Putnam (I quite like my no. 28 from last year, too. I might still write that into a story. But my no. 27? Now that's unlikely to have been quite as successful…).

I love PiBoIdMo. I always get 30 ideas (at the very least) in 30 days and I feel like I'm part of something at the same time. And it gets me back into good habits about being present and receptive to any hints of a story in my surroundings. But where do you turn to next online, once you've got your creative juices flowing and have all those picture book ideas...?

I came up with the idea for 12 x 12 as a way to increase my own PB-writing output using all of the great ideas I was mining in PiBoIdMo. I figured if I needed the motivation of a challenge, maybe others did too. So I sent out the notice and let people sign up. I expected maybe 50 people to join me.

Well, 400 signups later, 12 x 12 has become much more than a writing challenge. It has become a genuine community where participants learn from each other, help one another and offer support and encouragement… We keep each other going.
Julie Foster Hedlund

And what do other writers say about it? Susanna Leonard Hill, author of April Fool, Phyllis! and Can't Sleep Without Sheep:

There are always things I can do better and ways I can improve my craft. So I joined … PiBoIdMo partly for all the excellent author interviews and tips on writing. But the main reason I joined both [PiBoIdMo and 12 x 12 in ’12] was for the community, the camaraderie, and the inspiration. Writing can be a lonely business sometimes, and it's nice to feel like you're part of a group who understands all the joys and frustrations.

There are plenty of people in the group who will end the year with twelve manuscripts.

Yay!

I won’t be one of them

Oh no. Really?

–I should end up with nine. But that doesn’t matter. I’ll still have written more than I would have done without it.

Hooray!

–as will Deb Lund

With marketing books, revising a middle-grade novel and doing school visits and conference presentations, it's not always easy to find time to write. With PiBoIdMo pestering—um, encouraging—me to keep up with new ideas, and the 12x12 deadline—um, encouragement again—I wouldn't be writing as many new pieces or getting to know the wonderful creators and participants. I'm looking forward to writing a post on the PiBoIdMo blog later this month, and to having thirty more picture book ideas than I would have had if not for also being a participant.

For Lori Degman, author of the award-winning 1 Zany Zoo:

the most valuable thing about both PiBoIdMo and 12X12 - the people! I have learned so much from the creative and generous authors and illustrators in this group and I feel I've made a lot of friends, though we may never meet in person.

You can sign up for 2013's 12 x 12 here.

Is it any coincidence that these writing communities have sprung up in the US? With so many people spread over such a huge area, belonging to online communities may be much more realistic than in-person ones. Penny Klosterman (Barbara Karlin 2012 runner up) says of the online 12x12 community:

This is extremely beneficial to a gal who would have to drive 3 hours one way to meet a regional chapter of SCBWI.

And this brings me onto my third online writing community (since Penny is a member of this group, too): my online critique group.

In an online critique group where you don't ever meet in person (with the majority of the group, at least) it's (almost) all about the books...

I probably spend an hour and a half a week on this group, and it’s a very important part of my life. And yet I’ve only met two of the other members (there are eight of us). In fact, I wouldn’t even recognise five of them if they past me on the street (which is unlikely since they live in the States and I’m in the UK) and yet I have a really special bond with them. It’s taken a while to find the perfect online group, but it’s absolutely worth it.

But what makes it work? Rebecca Colby, Winner of Barbara Karlin, 2011:

While we're spread out over two continents and divided by an ocean, we are united in our love of picture books and our confidence in and support of each other's work. We may not be on each other's doorsteps, but we communicate more often than most in-person friendships… Every success is celebrated and every rejection is commiserated amongst friends that can truly empathise. I'd be lost without my critique group… I'm sure I could embrace an in-person picture book critique group, but it is rare to find so many people writing for the same age group in one area and at the same stage of their writing career.

And that’s crucial: no one feels like they’re putting more into it than they’re getting back. It works because we’re all at a similar level and everyone knows how we can help each other progress.

We bounce ideas off each other, push each other to think beyond the first few solutions that come to mind. We are quick to encourage but also brutally honest.
Kristin Gray

They are my support system. They continue to push me to become a better writer... Sherry Dargert

There are a great many more online writing communities, including joint blogs like PictureBookDen, which I love being a part of. And I’m a huge advocate of SCBWI (hmmn, did I ever mention that before?). But fortunately, for me, with the UK being small, I do see lots of SCBWI members throughout the course of a year (and especially at the annual conference -the other reason I love November). Our online communications, through a Yahoo group (for which you have to be a member) and the FaceBook group (for which you don’t –anyone can join) are really important and form a regular part of my day to day working environment but PiBoIdMo, 12 x 12 in ’12 and my critique group are truly online in that I’m unlikely ever to meet the vast majority of these people I spend so much virtual time with.

Online writing communities don’t always work. I know I spend too much time on Facebook for example, even though the majority of my FaceBook friends are writers, and I am guilty of kidding myself into thinking things are work that actually aren’t… And there have been upsetting stories about internet trolls recently, one where much loved picture book author and illustrator, Debi Gliori, has been bullied as a result of a complete misunderstanding of the nature of ideas and copyright.

One of my all-time favourite picture books: Debi Gliori's No Matter What. And for any of you over in the States reading this blog, I urge you to get hold of the original UK version which deals with death in a beautiful way (but which had to be changed for the US edition).

But it can work brilliantly and help us to be more creative and feel less isolated.

What are your experiences of online writing communities? Have you got any favourites you’d like to share? And in the spirit of helping out other picture book writers as happens so much in online writing communities such as PiBoIdMo and 12 x 12 in 12, do you have any discarded PiBoIdMo ideas that you’re happy for others to use? Let's see if anyone can get a decent idea for a story (you don't have to share the idea, just whether you've got one) from other people's discarded ideas... you're welcome to my 2011 ideas no. 8 and 27, though they're not the best: 'underwater pants' [8], and ‘I wish I was made out of recycled paper’ [27]). Do you have any success stories from virtual groups you belong to? How do you get the balance right between checking things like blogs and groups online and actually writing?

I’d love to hear from you.

Juliet Clare Bell is the author of Don't Panic, Annika! (illustrated by Jennifer E Morris; Piccadilly Press); Pirate Picnic (Franklin Watts) and The Kite Princess (illustrated by Laura-Kate Chapman and narrated by Imelda Staunton; Barefoot Books).
Click on the links for tips on how (not) to write a rhyming picture book; editing your manuscript and making the most of feedback. www.julietclarebell.com